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Showcased below are examples of some of the projects that I have worked on that integrate many elements of the marketing mix. At the core of my beliefs is the assertion that marketing communications has to encompass any activity that relates to an audience or public, and should be consistent across all channels. More case studies will be added as time permits!


The Kite Mosquito Patch - Cross-function media and awareness-raising campaign.


One person dies from malaria every minute of every day. This is not fiction. It's fact. My client, ieCrowd, developed the Kite Mosquito Patch, a 2” x 2” adhesive patch that is stuck onto clothes or some other surface (for example, a rucksack, sleeping bag etc.) and emits a benign scent, generated by proprietary non-toxic compounds, that creates a shield, offering protection for up to 48 hours from attack by mosquitoes, preventing the spread of diseases such as malaria, Zika Virus, West Nile Virus and Dengue Fever.
I spearheaded a cross-discipline media campaign to announce Kite, promote an Indiegogo campaign to raise funding for Ugandan field tests, and raise awareness of the fact that malaria and other mosquito-borne diseases are a daily threat to millions of people around the world, yet are easily preventable with simple preventative measures.

The results speak for themselves: $30m in earned media globally, funding target reached in five days, total funding more than 6x of the target. Massive awareness raising through 400+ media items.

New Client Facility - Media, advertising, event organization and execution


SAFC Hitech provides a unique chemistry service translating application understanding into performance materials worldwide. Focused on providing custom manufacturing and associated services to high technology and performance materials industries, including the silicon semiconductor, compound semiconductor, high-brightness LED (HBLED) and performance materials industries, amongst others.
In December 2010, SAFC Hitech commissioned work on a new state-of-the-art manufacturing facility located in Kaohsiung, Taiwan. The new 270,000 square foot facility officially opened March 15 at a celebratory event attended by senior Sigma-Aldrich, SAFC and SAFC Hitech executives, local businesses, and political VIPs. 


This campaign showcased events management, media relations, digital advertising, social media and outdoor advertising coordinated across brand.

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